Learn and study at ease
Mastering Social Media Marketing
This training module is designed to equip you with the knowledge and skills to develop and execute winning social media strategies for your brand.
Module Duration & Details:
- 4 Weeks
- Virtual
- Student:
46
Tuesday, Thursday, Saturday
- 4.9
- ₦120.000
- Discounted ₦80.000
Unwana Edet
Social Media Strategist
Who Should Attend:
- Marketing professionals.
- Business owners.
- Anyone interested in learning about social media marketing.
What you'll get:
- 4 weeks of comprehensive virtual training.
- 4-week internship with Thoarax Digital LTD.
- Support group for all participants.
- Needed Skills for a Social Media Manager.
- Digital Certificate.
Module Outline:
- The power of social media for brands.
- Setting SMART goals for social media.
- Understanding the different social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) and their unique audiences.
- Identifying your target audience.
- Developing a brand voice and personality for social media.
- Creating a content calendar for consistent posting.
- Crafting compelling social media content (text, images, videos).
- Understanding visual storytelling techniques.
- Utilizing design tools (Canva).
- Techniques for growing your social media following.
- The art of social listening and responding to comments/messages.
- Building brand communities and fostering customer loyalty.
- Introduction to paid advertising on social media platforms.
- Setting campaign objectives and targeting options.
- Measuring the success of your social media campaigns.
- Understanding key social media metrics (reach, engagement, and clicks).
- Using analytics tools to track your progress.
- Generating reports to demonstrate the value of social media.
- Strategies for handling negative comments and online reputation issues.
- Maintaining brand voice during a crisis.
- Best practices for social media crisis communication.
- Emerging trends and technologies in social media.
- Adapting your strategy to stay ahead of the curve.
Training Delivery:
A mix of interactive presentations, case studies, group discussions, and hands-on exercises.
Bonus:
Q&A session with Thoarax Digital's Social Media Experts.
Master Social Media Marketing Course
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Master the skills and secrets to social media success and gain a competitive edge in your career.
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